Peter initially calls her “suit lady”, later naming her Karen. Likewise, in Spider-Man Homecoming, Stark gifts Peter Parker (Tom Holland) his own super suit, which comes with a nameless female-voiced virtual assistant. Stark’s AI is pushed into a far more secondary role, one where she is very much the assistant, unlike the complex companion Stark created in JARVIS. Stark then replaces his operating system not with a back up of JARVIS or another male voiced AI but with FRIDAY (voiced by Kerry Condon).įRIDAY is a far less prominent character. Stark’s male AI JARVIS – which he modelled and named after his childhood butler – is destroyed in the fight against Ultron (although he ultimately becomes part of a new embodied android character called The Vision). Marvel assistantsĪt least since the demise of Stark’s sentient AI JARVIS in Avengers: Age of Ultron (2013), the fictional AI landscape has become predominately female. The future may be female, but in these imagined AI futures this is not a good thing. The Marvel Cinematic Universe, specifically the AI inventions of Tony Stark, and the 2017 film Blade Runner 2049, offer interesting and somewhat problematic takes on the future of AI. Ex Machina’s Ava (Alicia Vikander) is an interesting anomaly to the roster of embodied AI and she is seen as a victim rather than an uncontrolled menace, even after she kills her creator. When it is, it tends to be male, from the Terminator, to Sonny in I, Robot and super-villain Ultron in Avengers: Age of Ultron. Another pattern concerns whether fictional AI is embodied or not. Female AI on the other hand is, more often than not, envisaged in a submissive servile role. Male AI used to be more common, specifically in stories where technology becomes evil or beyond our control (like Hal). HAL-9000 is the most famous male-voiced Hollywood AI – a malevolent sentient computer released into the public imagination 50 years ago in Stanley Kubrick’s 2001: A Space Odyssey. This reinforces gender stereotypes, expectations, and assumptions about the future of artificial intelligence.įictional male voices do exist, of course, but today they are simply far less common. These names demonstrate the assumption that virtual assistants, from SatNav to Siri, will be voiced by a woman. Virtual assistants are increasingly popular and present in our everyday lives: literally with Alexa, Cortana, Holly, and Siri, and fictionally in films Samantha ( Her), Joi ( Blade Runner 2049) and Marvel’s AIs, FRIDAY ( Avengers: Infinity War), and Karen ( Spider-Man: Homecoming). Originally published on The Conversation.īy Dr Amy C Chambers, Senior Lecturer in Film Studies, Manchester Metropolitan University Virtual assistants almost entirely have female voices, explains Dr Amy C Chambers Musculoskeletal Science and Sports Medicine.Education and Social Research Institute.Creative Writing, English Literature and Linguistics.Advanced Materials and Surface Engineering. ![]() ![]() Apprenticeship information for students.
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